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The First 3 Letters of Your Car’s “Provenance” Are B-E-M
By Mark Singleton, GM

PBS’s popular “Antiques Roadshow” program has added a new word to many people’s vocabulary: “provenance.” Provenance literally means the place or source of something’s origin. But it has also come to mean the story and mystique that surround a thing, the extra “oomph” that elevates an object from ordinary to special.

When it comes to your British car, at the back of your mind is the possibility that someday you’ll sell it. When you do, one of the things that will help you fetch the highest price is your car’s provenance—the story behind it. That may include an interesting story about how you came to buy it, or the places you’ve been in it.

Another aspect of provenance is a detailed record of the repair, restoration and maintenance you’ve given it over the years.

That’s where BEM comes in.

We keep detailed track of each car we service. Our mechanics take painstaking notes about every aspect of a restoration, repair or scheduled maintenances and services—their analysis of the problem, their solution and the materials they used to make things right. So anybody who buys a BEM-serviced car has access to much more information about that car than he could ever get from Car-Fax.
As a seller, you look better for having sought out the highest level of service for your car over the years. Coming to BEM shows that you’ve always seen your car as more than an afterthought. ■


ISSN 1538 - 8913

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