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E-Type Club’s Magazine Profiles a BEM Customer

Since 1997, owners of 1950s Jaguar XK series have enjoyed membership in an international club that now boasts 1,200 members. Now the time has arrived for owners of Jaguar E-types to enjoy their own club, the E-type Club (its web site is located at www.e-typeclub.com).

One of the services of the E-type Club is The E-type, a four-color monthly magazine that roves the world looking for notable interviewees, archival material, anecdotes and photographs to publish.

The E-type’s U.S. correspondent, Richard Brown, lives in Santa Rosa and is a BEM customer. Richard recently reported on Roger Hoffman (also a BEM client), a Cobra fan who recently purchased his first E-type (below). Somehow Richard was able to persuade Roger not only to drive his E-type, but his Cobra as well, and then compare the drives.

Richard reported that if a regular E-type was a knife, then Roger’s modified car was “a surgeon’s scalpel – quick, precise, smooth.” The Cobra, he said, was almost the opposite, “a sledgehammer – quick, imprecise, rough and unsophisticated.”

However, honest and true car fancier that he is, Richard pronounced both cars “immensely satisfying to drive in their own ways.” 
 



ISSN 1538 - 8913

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