Do we believe in evolution? Heck, yes, and we’ll give you three reasons why:

1. Jaguar’s almost-sacred hood ornament, known and venerated worldwide, has been revamped. The new logo, revealed at the New York Auto Show, has given the leaping cat a more muscular (and menacing) look.

While other automakers are trying to soften their images and play down their history (Cadillac recently took its great logo and turned it into an abstract mish-mash), Jaguar produces a powerful image that reminds owners every time they look at it why they like their Jaguars so much.

2. We now offer Sonoma County’s best Jaguar and Rover diagnostics. Two years ago BEM introduced Autologic, Sonoma County’s most advanced diagnostic tool for Land Rovers. It was a move that allowed many local Rover owners and mechanics to come to us in confidence to obtain state-of-the-art reports on their vehicles.

In January we added “Improved Autologic for Jaguar,” diagnostics software that vastly expands the number of things on your Jaguar that we can analyze. (Want to see just how many? Check out the sidebar, “Our Autologic for Jaguar can do this. . .”)

3. Blackpool, England, produced two of Jaguar’s greatest fans: Sir Billy Lyons and Mark Singleton. Both went on – evolved – to bigger things. In 1922, Sir Billy founded the Swallow Sidecar company in the English beach resort town of Blackpool. Five years later his business evolved into production of a new car he called the Jaguar. (Sir Billy later moved Jaguar production to Coventry. For a profile of him, read "Blackpool Razes Jaguar’s Earliest Site, But Sir William Lyons’ Dream Lives On," Winter 2002.

Years later, Blackpool produced another fierce Jaguar partisan, Mark Singleton. Like Sir Billy, Mark eventually left Blackpool and went on to bigger things. In America, Mark brought his deep knowledge and fierce pro-British motorcar partisanship to Sonoma County. Local Jaguar partisans saw the level of their repair service evolve into one of the most sophisticated British auto repair shops in North America.

So, there you have it; three seemingly unrelated things point to one Big Thing: In this universe, although things are always changing, in the matter of Jaguars and Jaguar owners, they keep changing for the better.