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British
European Motors has spun off a new auto repair shop, German Motors, which
opened in December in a 2,500-square-foot facility across the way from BEM in
Rohnert Park. The
new two-man shop is co-owned and managed by Craig Cassidy, a seasoned
German car technician with 16 years of repair experience. German Motors
deals primarily with Mercedes-Benz, BMW, Audi and Porsche automobiles. “We’ve
thought about opening German Motors for about two years,” says BEM
Managing Director Mark Singleton. “We realized as we repaired British
and German cars that differences in the basic design philosophies of both
nations were making it harder for technicians to specialize in both types
of cars.
Singleton
says that all BEM customers who have been bringing their German cars to
him for repair can continue to do so. “We’ll introduce them to Craig
so they can be comfortable knowing he and German Motors are under the
umbrella of British European. As German car owners learn just how good
Craig and his assistant are, we can begin to have German Motors handle all
of that business directly.” Now
that German Motors has taken up residence across the parking lot from BEM,
Singleton says he’s dubbed the asphalt patch “the English Channel.” Craig
Cassidy, German Motors |
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“There’s
a different thought process a technician goes through when he’s working
out how to fix a Jaguar or Land Rover vs., say, a Mercedes or BMW.
You’ve got to be tuned into a certain way of thinking, this can get
difficult when there are two different ways of thinking.”